We are in the last stretch of our 3 month pop up shop in Kingsway mall. It has been an amazing experience and I am thrilled that I took the leap and tried it out.
I was asked to sign into another 12 month lease with the mall. To say I stressed over this would be an understatement. I have always wanted Elle's Closet to grow, maybe multiple locations owned by myself or maybe franchised? I don't know for sure but I know I have big dreams for it. So, when this opportunity arose I felt I had to try it. I was not ready for a second location but I felt like thats how my business has been since day 1. Pushing forward and taking leaps before I was ready. Its worked so far, so I felt I had to keep going. I am glad I did, it opened so many doors for me and I met so many amazing people! I don't know that those doors would have opened if I hadn't done the pop up. I was asked to be on the Ryan Holtz show podcast which I think was incredibly cool! I was named one of the Top 40 babes with bad ass jobs in Edmonton by Narcity Edmonton, again, so cool! I have met so many amazing ladies in the edmonton blogging community. Jen Kinal from A beautiful Inspiration is such a pleasure to work with and one of the sweetest ladies I have ever met. Robyn from My Closet Journey is one of the best girls out there. She is super inspiring and a great friend to have by your side. These are just a few of the amazing ladies I have had the pleasure of getting to know personally since making the decision to pop up in Kingsway Mall.
However, all this aside. Should I stay or should I go now? The million dollar question. I have changed my mind so many times. I have talked this to death with friends, family and my husband. Will people think I failed if don't keep going? Will people think this small town girl couldn't hack it in the big city? Will I regret it if I don't keep going? Will I stop my companies growth in its tracks if I decline this opportunity? Will I be disappointed in myself for not trying? Am I being lazy by saying no? These questions, amongst others are going through my head non-stop.
I have had to talk myself and my pride into looking at the bigger picture and what is most important. I can't worry about what people will think. I have to worry about what is truly the right move for me and my family. Which is why, after many tears and late night chats I have finally come to peace with my decision to not continue on with our Kingsway Mall Location. The timing to expand into a second location just isn't right. My girls are still so young and they need me. Even if physically I don't need to be there daily, mentally I am always there. Always worrying and checking in. It's not fair to my family or my mental health right now. This was a very hard choice to make. I was/am so proud of our beautiful second store. It makes me misty eyed to think that in just 4 short weeks it will no longer be there. I just have to keep reminding myself that just because the timing isn't right for me now, doesn't mean this door is closed. I have lots of time to grow my company in the future. My girls will only be this small for so long and I don't want to miss these moments. I also have to say the biggest thank you to Lindsay Botha from Kingsway Mall leasing. She was so incredible to work with and immediately made me feel like I was a part of a family when we moved into our space. I also feel she went above and beyond to just chat with me personally about weather staying on was the right choice for me right now. I feel like I made a friend and am sad to lose that work friendship. So thank you Lindsay, you are amazing!
I will never regret our pop-up in the mall. It was so much fun being in a totally different atmosphere. It was especially fun being there over the christmas season. I love the mall and the city during December. It is so festive and bright! I really do hope and believe that we will one day have a permanent location in Edmonton. I am a small town girl but YEG holds a special place in my heart. I loved being a part of the community and the city life, I love being able to say I am a yegger. I plan to have that back again someday.
So Edmonton, this is not goodbye, its simply See ya later
Summer is one of our favourite season of the year. The warm weather, the easy days on the beach, and the gentle breezes of the evening - there’s so much to look forward to, including putting together some of the cutest outfits!
Spring is just around the corner and we could not be more excited! Babes, there are so many cute new trends that are coming in this year and we’re so ready for the ones that are making their appearance this season. Yep, we’re officially ditching our winter jackets and trading them in for an adorable rain jacket! But first, we need to make the transition from winter fashion into spring!